A size 18 woman typically has a 42in bust, a 34in waist and a 44in hip. Bhs started its generous fit range three years ago, to provide ‘a fuller cut around the chest, waist, hip and thighs’. Bhs is one of a number of major retailers to increase the size of children’s clothes, with one in four 11 to 15-year-olds now classified as overweight or obese. John Lewis sells blazers up to a 48in chest and trousers up to a 40in waist. Read Childhood Obesity

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