Aug

23

Childhood Obesity News - Michael Phelps' Frosted Flakes and McDonald's Endorsements … - PR Web (press release)

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PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site. New York, NY and Beijing, China ( PRWEB ) August 21, 2008 — As the saturation of Americans who are overweight is projected to reach nearly 100 percent by 2040, and with 30 to 40 percent of today's children projected to develop diet-related diabetes in their lifetimes, leading child obesity advocates denounce Michael Phelps' endorsement of Kellogg's Frosted Flakes Cereal, which was quickly followed by his acceptance as being named a McDonald's Ambassador . As a role model and Olympic hero to America's children, Michael Phelps–and all athletes and celebrities–are asked to reconsider any connection to substances suspected as agents of obesity including sugary cereals, soft drinks, and other foods with refined carbohydrates, saturated fats, transfats, and high fructose corn syrup. CIOF believes that celebrities should think twice before choosing to endorse or encourage the consumption of any product which is inherently unhealthful to children, especially if that product is correlated to obesity, diabetes, and a myriad of dangerous conditions. In this era of escalating child obesity and diabetes, the last association Michael Phelps wants is that of 'junk food pusher'," said MeMe Roth of National Action Against Obesity (NAAO) and the Children's International Obesity Foundation. National Action Against Obesity and the Children's International Obesity Foundation implore Michael Phelps, and all celebrities and athletes, to reject offers to push more sugar, fat, and hazardous calories onto America's kids. Read Childhood Obesity

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