Sep

2

Topic: Childhood Obesity News - ACMA doubts ads and obesity link - The Age

Filed Under Childhood Obesity News | Leave a Comment

The communications watchdog says it has found little evidence of an association between the advertising of junk food on television and obesity levels in children. The Australian Communications and Media Authority (ACMA) said it would not be recommending any general restrictions be imposed on food and beverage advertising targeting children. While there was a relationship between advertising and food and beverage preferences among children, ACMA chairman Chris Chapman said there was insufficient evidence to support a link with obesity levels. ACMA would consider reviewing its position if evidence of an identifiably stronger association between advertising and obesity, and the benefits of advertising restrictions, became available, Mr Chapman said. The recommendation, contained in the authority’s long-awaited review into children’s television standards, was welcomed by the Australian Food and Grocery Council (AFGC). News Store Alert will keep you informed. Read Childhood Obesity

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