Oct

3

(Childhood Obesity News) Childhood obesity a myth - advertisers - The Australian

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Australian Association of National Advertisers executive director Collin Segelov claimed CSIRO research, yet to be released, would show no significant increase in childhood obesity since the last study in 1995. Foundation for Advertising Research founder Professor Glen Wiggs said an Australian food standard specifically forbade the use of the word "healthy" in food product advertising. Mr Segelov told the committee that once the food standard that currently prohibits the labelling of a Tasmanian apple as healthy was dropped, it would be imperative for advertisers to promote healthy products. He said television advertising bans would not work because advertisers would merely switch platforms, and children were already moving from television to other forms of "screen time" – the internet and pay TV. Bernard Lane THE University of New England may move to elect a new chancellor as early as next month in the long-running leadership crisis. Read Childhood Obesity

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