By the last year of primary school, 30pc of Norfolk children are over-weight or obese - marginally lower than the England average of 31pc. The government’s new Healthy Weight, Healthy Lives report says that lack of knowledge, confidence and skills is the main barrier which stops parents cooking from scratch, and Mr Oliver’s mission is to teach everyone in Rotherham to cook. It says parents fail to recognise that their children are overweight, with just over 10pc of parents with overweight or obese children recognising that they are overweight. And parents of older children are more worried about not feeding them enough and the risk of eating disorders such as anorexia - even though obesity is a much larger problem than anorexia. Yesterday, a member of the National Obesity Forum’s board suggested to its conference that severely overweight children should be treated as victims of abuse and removed from their parents, as happens with malnourished children. Read Childhood Obesity

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