Nov

22

(Childhood Obesity News) Economists Say TV Ads Contribute to Childhood Obesity - I Really Should Study

Filed Under Childhood Obesity News | Leave a Comment

That is ironic in the fact that the show is a medical drama, and the commercials promote fast food, which leads to cholesterol counts over 240. They are able to go to the restaurant and get whatever they want, and often this occurs after the show they are watching is over. In this month’s Journal of Law and Economics, Micheal Grossman, professor of economics at the City University of New York, quoted, “There is not a lot of evidence that overweight kids are more likely to watch TV than other kids. What is interesting about the above quote is the fact that the message conveyed during the television ads, is causing the weight gain, not the passive action of viewing television. Researchers believe that if a ban on fast food ads was implemented, the result could reduce the number of kids who were are overweight or obese from ages 3-11 by as much as 18%. Targeting the market is effective, but it is still to be proved, when the child is taken, or drives to the restaurant, that they will order the healthier choices. Read Childhood Obesity

Technorati Tags: , , , , , ,