Advertisers of junk food ads tend to target the time zones and television programs that children will be more likely to be watching. Do you realize that during Saturday morning cartoon hours, children are barraged by an average of 8 junk food ads per every 10 minutes of cartoons, in the US and around the world? While researchers on this subject say it is difficult to establish a direct link between childhood obesity and junk food consumption , it is easy to establish that viewing of these ads will affect childrensā food preferences. However, attacking junk food ads is the route to the highest impact at the lowest cost that has been found to have any effect at this time. Read Childhood Obesity

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