Dec
20
Childhood Obesity News - Childhood obesity epidemic tied to food advertising - Examiner.com
Filed Under Childhood Obesity News
Children Now , the advocacy group that commissioned the study, claims that voluntary pledges made by the Children's Food and Beverage Advertising Initiative (CFBAI) in 2007 to improve the quality of food advertising to children have failed. The CFBAI was formed in response to a 2006 Institute of Medicine report commissioned by Congress that found food advertising to kids was having a serious impact on the childhood obesity crisis, fueling earlier onset and increased rates of diabetes, heart disease and high blood pressure. The more recent Children Now study looked at changes in food advertising to children since the industry group promised to improve in 2007. In short, as federal agencies begin hearings to look at the issue of food marketing to children, their conclusion is likely to be that these companies, much like the children themselves, simply cannot help themselves. Read Childhood Obesity
Technorati Tags: the, to, children, food, in, of, childhood obesity news